DOMAIN HISTORY · 10:10 CAMPAIGN
The historic 10:10 checklists.
A decade before 'net zero', this domain hosted 10:10's practical carbon checklists for GP surgeries and health centres. We preserve their spirit — small, countable actions — and annotate what has since been superseded.
1 Sep
2009
2009
10:10 launches at Tate Modern: cut 10% in 2010.
110,000+
People who signed up by end-2010, with 4,000 businesses and 1,700 schools.
14%
What UK central government actually cut in 12 months after pledging 10%.
41
Countries with 10:10 Global hubs by 2011.
THEN AND NOW
What a decade changed.
| 10:10 era action (c. 2010) | Status 2026 | Where it lives now |
|---|---|---|
| Turn off unused lights and equipment | Still grade A — now automated by smart estates | Estate contracts |
| Lower thermostat 1°C in offices | Superseded by zoned HVAC benchmarks | NHS estates guidance |
| Video consultations where possible | Now system-wide policy, measured | Primary care ledger |
| Cycle-to-work schemes for staff | Alive, now with lease-extension scope | Trust HR schemes |
| Measure your electricity monthly | Half-hourly metering is standard | Baseline step, every action |